Great rankings and website traffic begins with great website design. In fact,
Google's page experience algorithm
update focuses specifically on how a website is designed for user experience and elevates rankings in favor of well designed websites. This means a website that is visually attractive, loads quickly, is easy to navigate, and answers the user's search intent with relevant answers on every web page. Everyone wants their website to be found and referred for free traffic from Google, but few understand the importance of web design as the foundation of SEO.